Five product calls at $0.0033 each. Your agent keeps last week's numbers in a file or sheet.
Amazon competitor analysis: prices, ratings and who holds the page.
Two brands fill 5 of the 10 unpaid results for dog cooling mats.
Amazon competitor analysis compares the listings you sell against on price, rating, review count and placement. On 20 October 2026 one Amazon US search for dog cooling mat returned 20 results, 10 of them ads. Two brands filled 5 of the 10 unpaid spots. Three rival pages and a UK check followed, for $0.0469 in total.
FOR Amazon sellers checking the prices, ratings and placement of the listings they compete with
THIS RUN · 20 OCT 2026 $0.0469 5 PAID CALLS
01 / WHAT TO COMPARE
How to do an Amazon competitor analysis
An Amazon competitor analysis answers four questions about the listings you sell against. What do they charge? How do buyers rate them? How many reviews protect them? Who holds the first page, paid and unpaid? One search page answers most of it at once. Each rival's product page adds stock and the claims in its bullets.
Competitor price tracking is the same check repeated. Run it on a schedule and your agent compares this week's numbers with last week's. This run is one snapshot from 20 October 2026.
02 / THE PROMPT PASTE IT INTO YOUR AGENT.
One prompt.
Your agent runs it.
Your agent picks the tools, makes the calls and reads the results. You see each charge as it settles.
PASTE THIS INTO YOUR AGENT
FIRST TIME? GIVE THIS TO YOUR AGENT FIRST
Works in 
and any agent that can run a terminal command.
and any agent that can run a terminal command.03 / THE RUN RECORDED 20 OCT 2026.
Every call.
Every charge.
What your agent asked each tool, what came back and what it cost. Calls that failed or found nothing were not charged.
YOU · ONE PROMPT
I sell a dog cooling mat on Amazon US. Search 'dog cooling mat' and list every result with price, rating, review count and whether it is an ad. Open the pages of the three biggest rivals and compare their prices, stock and claims. Then check the leader's listing on Amazon UK.
YOUR AGENT
tapinall ONE BALANCE- 01 Amazon search
Read 20 results. Half are ads. Two brands hold 5 of the 10 unpaid spots.
$0.0337 - 02 Leader's page
Rywell: $34.99, 4.2 stars from 2,990 reviews, in stock.
$0.0033 - 03 Second rival
Bedsure: $39.99, 4.4 stars from 710 reviews. Leads on a safety label and easy washing.
$0.0033 - 04 Third rival
INSPECTOR TAIL: $18.99, 4.0 stars from 2,486 reviews, with a size guide by dog weight.
$0.0033 - 05 Leader on Amazon UK
On Amazon UK the same ID is a 50 x 75 cm mat, priced in dollars at USD 73.31.
$0.0033
TOTAL $0.0469
- search results were paid ads
- 10 of 20
- unpaid spots held by Rywell and Bedsure variants
- 5 of 10
- for the cheapest of the three rivals, which has 2,486 reviews
- $18.99
See the exact calls and responses FOR DEVELOPERS
agent-session / amazon-competitor-analysis 5 CALLS
- 01 / AMAZON SEARCH
tapinall call crawl4ai.amazon.search.products --data '{"keywords":"dog cooling mat","country":"us"}'20 results · 10 sponsored · prices from $4.49 to $39.99
#5 Rywell 2.0, Ocean Blue · $34.99 · 4.2 · 2,990 reviews
#15 Rywell 2.0, Grey · $35.99 · 4.2 · 2,990 reviews
#7, #9, #17 Bedsure ArcticMax, 41 and 35 inch · $39.99, $30.99, $31.99 · 4.4 · 710 reviews
#16 INSPECTOR TAIL · $18.99 · 4.0 · 2,486 reviews
ok — Charged: $0.0337
- 02 / LEADER'S PAGE
tapinall call crawl4ai.amazon.product.detail --data '{"product":"B0CR6G4DH2","country":"us"}'Rywell Dog Cooling Mat 2.0, 44 x 32 inch · $34.99 · In Stock
4.2 stars · 2,990 reviews
5 bullets: a color-changing surface, reinforced stitching and chew-resistant materials, a waterproof inner layer
ok — Charged: $0.0033
- 03 / SECOND RIVAL
tapinall call crawl4ai.amazon.product.detail --data '{"product":"B0DN6Z9PRH","country":"us"}'Bedsure ArcticMax, 41 inch · $39.99 · In Stock
4.4 stars · 710 reviews
Bullets: OEKO-TEX STANDARD 100, machine washable and dryer safe, no plugs or gels
ok — Charged: $0.0033
- 04 / THIRD RIVAL
tapinall call crawl4ai.amazon.product.detail --data '{"product":"B09RGKNW38","country":"us"}'INSPECTOR TAIL large self cooling pad · $18.99 · In Stock
4.0 stars · 2,486 reviews
10 bullets, one a size guide: M up to 33 lbs, L up to 66 lbs, XL up to 88 lbs
ok — Charged: $0.0033
- 05 / LEADER ON AMAZON UK
tapinall call crawl4ai.amazon.product.detail --data '{"product":"B0CR6G4DH2","country":"uk"}'amazon.co.uk · Rywell Upgraded Dog Cooling Mat 50x75cm, Arc-Chill 3.0
4.3 stars · 2,959 reviews · no stock line
Price returned as USD 73.31, for a different size from the US listing
ok — Charged: $0.0033
TOTAL $0.0469
04 / WHAT IT FOUND FROM THE RESPONSES ABOVE.
What came back.
In plain numbers.
Read straight from the responses in the run. Nothing here is a mockup.
- search results were paid ads
- 10 of 20
- unpaid spots held by Rywell and Bedsure variants
- 5 of 10
- for the cheapest of the three rivals, which has 2,486 reviews
- $18.99
| Listing | Price | Rating | Reviews | Sells on |
|---|---|---|---|---|
| Rywell 2.0, 44 x 32 inch | $34.99 | 4.2 | 2,990 | A surface that changes color as it cools |
| Bedsure ArcticMax, 41 inch | $39.99 | 4.4 | 710 | OEKO-TEX label, dryer-safe washing |
| INSPECTOR TAIL, large | $18.99 | 4.0 | 2,486 | Lowest price of the three, size guide by weight |
05 / THE PAGE
Who holds the first page for dog cooling mat
Half of the 20 results were ads. Of the 10 unpaid results, Rywell held 2 with blue and grey versions of one mat, and Bedsure held 3 with sizes of its ArcticMax mat. Each variant shows its parent's reviews, 2,990 for Rywell and 710 for Bedsure, so one listing can take several spots.
Both brands also bought ads on the same page, for other listings. Rywell had the #1 ad and Bedsure the #2. A new seller faces both brands twice.
06 / PRICES
Where competitor prices sit
Unpaid results ran from $6.99 to $39.99, with a median of $31.49. The leaders price high. Rywell at $34.99 and Bedsure at $39.99 sit near the top, while INSPECTOR TAIL takes the value spot at $18.99 with 2,486 reviews. The two Rywell colors differ by $1, and so do the two Bedsure 35 inch listings.
Bullets show what each brand sells on. Rywell sells a surface you can see working as it changes color. Bedsure leads with a safety certification and dryer-safe washing. INSPECTOR TAIL answers the size question with a chart by dog weight. Your own listing needs an answer to each.
07 / LIMITS
What this run did not do
The run read public listing pages once. Know what it leaves out before you set prices from it.
- No price history. One run is a snapshot. Tracking means running the same calls on a schedule.
- No sales estimates and no Buy Box owner. The tools return the page price, rating, review count and stock line.
- The UK check returned the same product ID as a 50 x 75 cm mat, with its price in US dollars and no stock line. A different size in a converted currency does not compare with the US price. Check the UK page yourself before you act on it.
- No reviews. The Amazon review analyzer run shows how to read what buyers say about a rival.
08 / VARIATIONS SAME TOOLS. ANOTHER JOB.
Change the market.
Keep the recipe.
Prompts that use the same tools. We have not run these, so check each price in the catalog.
One search per store at $0.0337. Set the country to uk or de.
09 / GOOD QUESTIONS Good questions,
Good questions,
short answers.
How do I do competitor analysis on Amazon?
Search your main keyword and list each result's price, rating, review count and ad label. Then open the top rivals' pages for stock and bullets. This run did that for dog cooling mats in 5 paid calls for $0.0469.
Can I track competitor prices on Amazon automatically?
Yes. Run the same product calls on a schedule and have your agent compare them with the last run. Each product check costs $0.0033. This page shows one run, not a tracked history.
Why does one brand appear several times in search?
Sizes and colors of one product can each have their own product ID while sharing the same reviews. In this run 2 Rywell colors and 3 Bedsure sizes took 5 of the 10 unpaid results.
Can I compare prices across Amazon stores?
The product tool takes a country, such as uk or de. In this run the UK page returned a different size with a price in US dollars, so check size and currency before you compare.
What does a competitor check cost?
A search results page costs $0.0337 and a product page $0.0033. This run cost $0.0469 for one search and four product pages.
10 / HOW YOU PAY PREPAID. NO SUBSCRIPTION.
A prepaid balance, spent per call.
Top up by card and your agent spends the balance one call at a time. This run cost $0.0469. Credits never expire, failed calls cost nothing, and every tool in the metered tool catalog shows its price before your agent calls. See per-call pricing.
11 / MORE RUNS SAME BALANCE. ANOTHER JOB.
More MCP use cases.
THE NEXT MOVE IS YOURS.
Copy the prompt.
Run it yourself. ✳
This run cost $0.0469.
No subscription. Credits never expire.