A local SEO audit of a prospect, run by your agent.

A local SEO audit answers one question for a business that serves an area. When people nearby search for what it sells, do they find it, and if they do, does it look like the best choice? Agencies run one before a pitch so the first call starts with facts about the prospect, not a generic deck.

This run covered the parts an agent can check from public data in a few minutes.

• Rank on Google Maps for the main search and for a second service the business lists.
• Rank in the local results, the list behind the map on a Google search.
• Rating and review count against the businesses that rank above it.
• Whether its website ranks in the plain Google results for the city and for its own area.
• What the homepage says, and what is broken or out of date on it.

By hand, you search Google Maps and Google for each keyword, scroll the lists, note where the business sits and read its site. That takes most of an hour per prospect, and your own location and search history shape what you see.

With an agent, you paste one prompt. It runs each search as a separate tool call from a set city, returns the lists as data, and reads the homepage. The run below picked a Denver dentist ranked outside the top 3 and audited it in 6 calls.

The practice has a 4.9 rating, as high as the leaders, and only 124 reviews. The Maps top 3 have 649 to 2,183. Rating is not the gap. Review count is, and it is the easiest pitch to make: a review request after each visit.

Its Maps listing names Emergency dental service among 9 categories, yet the practice is not in the top 20 for "emergency dentist". Several practices that are hold 1 or 2 reviews. A service page for emergency visits and reviews that mention them give Google a reason to show it there.

The site wins its own area. It is #1 on Google for its neighborhood plus "dentist", with its contact page at #4. It does not appear in the top 9 for "dentist denver", where practice sites, a directory and a magazine list rank.

The homepage has fixable problems. Three of six patient quotes praise its safety measures, one of them "since coronavirus". Three service titles link to the wrong page, such as "TMD/TMJ treatment" opening a dermal fillers page. The website link on the Maps listing uses http, while Google lists the site at https.

Google ranks local results by relevance, distance and prominence, so rank depends on where the search is made from. Metropolitan Dental Care was #11 in the Maps search for Denver and #1 in the local results, where most of the top 20 were downtown. The audited practice sits about 13 km from downtown and did not make that list.

Treat one search as one sample from one place. A rank tracker that checks a grid of points across the city shows the spread. To sample it here, ask the agent to repeat the Maps search with a neighborhood or zip code in the location, one call each.

Six calls at $0.0003 each, $0.0018 in total. Nothing failed. Local rank trackers and audit tools sell monthly plans with a set number of keywords or locations, so check current pricing. Per-call pricing suits a one-off audit before a pitch, and a tracker suits a client you report on every month.

The run did not test page speed, mobile layout, structured data or backlinks, and it did not check the business name, address and phone across directories. It did not log in to the Business Profile, so it cannot see calls, direction requests or profile views. The page read returned the text of the homepage only, not the service pages.

Ranks were taken once, on 20 October 2026, from one location per search. Pitch with them as a snapshot and re-run them before the meeting.